08:17 | 03/09/2010
- FIT FOOD - BRC5 Certificate - Level A
History
It all started in 2000
The history of FIT FOOD started in 2000, after finishing their studies (production) Anthony Verhaeghe & (marketing-sales) Gregory Verhaeghe, they went into his father’s meat business who was specialised in export of meat and meat products. From one to another moment the meat export business collapsed, because of the dioxin crisis.
Anthony Verhaeghe started a new production plant in Belgium, with the same staff and technicians who were already 30 years in the business with a large experience. With their know how of the meat business they developed new vegetarian products and organic vegetarian products.
The production company produces the vegetarian FIT FOOD products under licence of the company Linck who is the owner of the registered trade-mark FIT FOOD.
Linck is the worldwide sales company for the FIT FOOD products.
Research
A year was based on research, how to make a good tasty product without meat and based on organic ingredients. We looked around which kind of organic vegetarian food was already available on the market all over Europe. There were already different kind of products, most of them were based on soy, seitan, tofu and their was a large range of quorn products.
After research we started to develop products based on wheat and vegetables, while the consumer asked for a product with different basic ingredients.
All our products were tested in an external lab for vegetarian and organic food.
We got the Organic Guarantee Certificates from the national Institute in Belgium who controles the organic ingredients.
We started to sell our products in the organic shops as a test. Seven years ago we went to every exhibition of organic food in Europe and in the UAE where our products were introduced and tested. The reactions were very positive.
Brand
Since 2010 years we offer the brand FIT FOOD which is:
- based on wheat, cereals, vegetables & eggwhite
- vegetarian
- organic
- no soy
- the ingredients free from GMO
- rich in Omega-3
- low cholesterol
In 2003 our production site moved to Drongen (50km from Brussels and Antwerp).
Quality
The production place has been controlled several times by a very select organism in the food inspection named Loyds, that organism does audits for the retail market specially for the largest supermarket chains as Wal Mart, Real, Edeka, Carrefour, GB, HIT, Coop, Famila, Metro, Makro, Spar, Bioplanet - Colruyt, etc.
For the production of our products we are following the very strict instructions of the Haccp & BRC.
In 2008 FIT FOOD moved again to a totally new production unit in Tournai.
Situated in the French speaking part of Belgium. The new production unit will be conform to the highest level of hygiene standards of BRC5.
From day to day we are looking to improve the high quality norms for all of our products. It starts from the basic:
- Buying the best organic ingredients
- Optimal stocking of the goods in our refrigerators max. 4°C
- The latest installation of machinery, for the production, cooking, slicing and packaging of our products.
- Looking for the best cooling transport conditions to deliver the products to the consumer.
Supermarkets, stores, ...
The FIT FOOD products are sold in natural & health stores, in supermarkets and to foodservice companies.
| Supermarkets in | |
|---|---|
| Belgium | Carrefour, GB, Makro, Bioplanet-Colruyt, Spar Retail |
| Germany | Edeka, HIT supermarket, Wal*Mart, Famila, Metro - Real |
| Hong Kong | Three Sixty Supermarket |
| Martinique | Carrefour & Huit à Huit |
| Indonesië | Local supermarket |
| Greece | Local supermarket & Delhaize |
| Portugal | Intermarché, Cortes Ingles |
| Natural shops in |
|---|
| Belgium, The Netherlands, UK, Germany, Italy, France, Portugal, Spain, Greece |
The FIT FOOD products are also sold fresh or frozen to the foodservice for schools, restaurants, hospitals, airlines, etc.
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